Japan has been experiencing an ageing population for some time now and this has had significant impacts upon nappy sales. The obvious consequence is that sales for babies have decreased. In an interesting turn of events manufacturers have filled the gap by selling large amounts of incontinence underwear for adults. Follow this link to learn more.
A number of countries in Western Europe face the problem of how they can provide for an ageing population. The Japanese situation is severe and in part helps to explain why China has over taken them as the 2nd largest economy in the world. Politicians have tried to encourage an increase in fertility rates, President Koizumi famously urged the population to ‘mate like dogs’ in 2006. It is going to get worse with Japan’s population set to shrink by a third by 2060.