Coca cola has stolen the march on its rivals by promoting its products in the setting of assisting the pursuit of a healthy lifestyle. Soft drinks are well known for their contribution towards obesity due mainly to the high levels of sugar, particularly fructose, that they contain. In an attempt to clean up their image soft drink companies, along with chocolate and crisps brands, have long associated themselves with sporting events. In the advert below coca cola comes clean by saying that if you want to drink original coca cola you should take part in suitable levels of exercise to burn off the calories. They also point out that Diet Coke began the low calorie generation of fizzy beverages, see below.
Here is a link to the health section of the coca cola home page For more information and comment take a look at this report from ABC news in the US and also how it has been reported in the UK on the BBC.